SERVICES
ORGANIC SOCIAL CHANNEL MANAGEMENT
STRATEGY ADVISORY AND DEVELOPMENT
CONTENT WRITING AND COPYWRITING
CONTENT CREATION
CHANNEL AUDITS
ABOUT ME
Hi, I'm Beth.
I have over four years of experience in social media and marketing, spanning the travel, education, events, retail, tech, and fitness industries. I am passionate about helping organisations and brands reach their full potential through marketing and digital communications.
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It can be tricky to know exactly how to best position your business or organisation to achieve its goals. Understanding how to resonate with your audience is crucial in achieving success. That's where I come in. Whether you're looking for donors to give to your cause, potential guests to visit your hotel, or Gen Z customers to see value in your product, there's a strategy waiting to be tailored and implemented.
What's right for you?
ORGANIC SOCIAL MANAGEMENT
Organic social media should be every business's first focus when developing a social presence. Social media searches are on the rise, making it more important than ever to have strong organic channels. By building a loyal community through organic social, you can establish trust and create lasting relationships with your desired audience. This can be achieved through consistent posting, regular engagement, and providing content of value. Platforms covered include LinkedIn, Instagram, Facebook, TikTok, and X.
STRATEGY ADVISORY AND DEVELOPMENT
Looking to improve your marketing, digital communications, or social media? A personalised strategy tailored to your specific needs will help you achieve your business objectives. Your unique areas of improvement will be identified and addressed, and we'll together to ensure seamless implementation. Building your brand and establishing meaningful connections with your audience is key in a strong online presence.
CONTENT WRITING AND COPYWRITING
Storytelling has been an integral part of the human experience since time began. It's a way for us to connect, share information, and develop understanding. Incorporating this into your content strategy through blogs, articles, and case studies can be a fantastic way to increase brand trust, improve SEO reach, and create name recognition. Thought leadership, informational content and unique pieces can be a useful tool in ensuring that you stay ahead of your competitors, or accurately convey your organisation's purpose. Other uses of strategic writing for your brand can include social copy, website copy, and email copy.
CHANNEL AUDITS
If you're unsure where to start with your marketing, social media, or communications efforts, and simply want to know which areas your organisations needs to be focusing on to get the attention it deserves, a review of your channels may be for you. This way you are in full control of your next steps, and gives you the opportunity to pick and choose exactly what you'd like to implement in your future strategy.
CONTENT CREATION
If you're struggling to create engaging content for your social media channels or website, look no further! There are plenty of options to choose from to align with your strategy and vision, such as user-generated content, organic posts, and paid ads. Captivating content will help your brand to resonate with your audience, whether through photos, infographics, videos, text, or other means. Let's work together to create something amazing.